When you click on a news story, it goes via our site to count the amount of interest for each news story. This helps us produce the ‘most popular story’ links on the right-hand side of the news pages, as well as the news headlines in our daily emails.
Anyway, until today, these were 302 ‘temporary redirects’, rather than 301 ‘permanent redirects’. If we’re reading this right, 302 links don’t give Media UK the ‘credit’ for linking to these news sources; while 301 links do. (Similarly, 302 links don’t give news sites the credit for being linked-to by Media UK; 301 links do).
So, as a result, you’ll find all our news stories now are ‘301′ and not ‘302′ redirects. It should result in Media UK getting slightly better SEO (and, indeed, our news providers). 301’s should also be cached upstream (which, given that every news story will be cached a similar amount, shouldn’t harm the rankings).
Incidentally, links to media websites from directory entries don’t do this (and haven’t for a while). While we used to send these, too, through a link-counter, we dropped that practice; we’re still counting where people go, but through Google Analytics’ JavaScript calls, rather than a link-counter script. This is why the ‘most popular’ menu item on the front page disappeared a while back. It’s good news for the internet, and good news for you.
In other news, we’ve also tweaked our news routines so you should see even faster news updates from news providers.